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Head-smacking good ideas for content

A webinar entitled Head-Smacking Content Strategies, presented by Wil Reynolds, Founder and CEO of SEER Interactive was literally “head-smacking.” Wil covered so many top-notch ideas for SEO with such rapidity that my head did hurt afterwards. The pain came from my efforts to prioritize which tip to utilize first.

Here are a few tips I think should be at the top of the “to-do” list:

1) For ecommerces sites, Wil recommended that for every product page title insert a date. Products are just like clothing trends, they constantly change with style updates, model changes, technical upgrades. Adding the date increases traffic 2 – 4 fold.

2) He also said that it amazed him to see content or product descriptions with no breaks, no sub-titles, no images, no white space, hardly any at all – and he said that he is referencing high-volume websites.

Wil said “infographics people.” Use graphics that actually support the point of the content and then you can cut the text down to something digestible for the web.

In addition to infographics, add interactive — calculators, sizing tools, etc. This interaction is a hit with users. And at this point, everyone should know to use video whenever possible.

Along with these content strategies remember proper coding, alt tags, and descriptions for the search engines.

Additional tips:

• Use how-to’s, guides, tips, and lists within your content and blogs. This content is an excellent draw.

• And write good content. How? It all depends,

… but find a few general rules below.

• Find the search volume for your topic, what are people searching for. Then use these searchable items to generate your keywords and your content.

• And, Wil said, your best starting point is, “Find someone who cares!” Truly, find the people interested in your product and service, do the research, get a real inbound link. “No short-cuts!” he said.

Google figures out who’s taking short-cuts. And then when Google changes its algorithm, your ranking tanks.

Great webinar! Heed the tips and warnings.

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