Experience

LinkedIn Profile

Web Strategy

CCB Creative – my current work: provide website planning and strategy, integrated with business needs and goals, including social media, email campaigns, and SEO. With a web strategy in hand, assist clients with website design, website needs assessment, website health audits, and content audits. Website maintenance for WordPress.

Create promotional and branding designs for logos, online banners, traditional print brochures and booklets. Develop and design email newsletters and provide email planning services.

Publishing Industry

As part of a creative team, developed concepts for marketing materials encompassing direct mail, broadcast, and print, as well as ad copy. Created playbills, brochures, and invitations for a national lecture series. Developed magazines, posters, brochures, exhibit booth graphics, and advertisements.

Help to develop marketing strategies and mange promotional events. Worked collaboratively with various publication departments to create materials for special news publications, educational materials, and promotional campaigns. NC regional newspaper, The News & Observer Publishing Company, Raleigh, NC

Nonprofit

Developed and designed new websites, meeting the operational requirements for such divisions as municipal advocacy, city and town governments, water quality and management, outreach and communication, and legal divisions. Created news publications, brochures, annual reports, and research manuals. Developed registration packets, program books, and signage for state-wide workshops and national conferences. Worked with printers and vendors, overseeing the approval process to final delivery.

Assisted in the development and maintenance of online event registration, event listings, training schedules, and calendars for regional and national conferences. Developed art production systems within communication departments to assist directors and project managers with project branding and aligning online strategies, as well as print production, production schedules and deadlines, and budget maintenance. North Carolina League of Municipalities, Raleigh, NC and New England Interstate Water, Lowell, MA

Retail

Assumed lead role in development of production systems to comply with copyright and reproduction regulations of national professional sports leagues, including the NFL and MLB. Worked within a creative team for a sport and toy developer to produce their core product, a flip book using print reproductions of professional film footage.

Developed style guides and production standards; created POP material, packaging, banners, exhibit graphics and advertisements. FlipSports, a flip book collectible, Canton, MA